Case
Studies
Find out how AHC helps brands craft their unique voice, navigate challenges, and achieve measurable success across platforms
Elevating a Cult Favorite to Luxury Icon
When performance outerwear brand AETHER Apparel set out to claim its place in the travel and luxury style arenas, AHC delivered a game-changing media relations strategy. By crafting compelling narratives and product launch tactics, AHC transformed AETHER from a cult favorite into a mainstream contender.
Highlights of this partnership include celebrating performance-driven brand collections, high-profile collaborations with Mackintosh, Bamford Watch, AspenX, and The James Brand, and successful store openings in Chicago, Denver, and New York. AHC hosted in-store Press Days, introducing the brand and its founders to over 200 journalists and drawing the attention of top editors.
The results? A constant buzz of media coverage, with more than 650 features in prestigious outlets including The Wall Street Journal, Robb Report, and Bloomberg Pursuits. AETHER’s transformation into a luxury lifestyle powerhouse is a testament to AHC's strategic storytelling and meticulous execution.
200
Desksides & IRL Press Appointments
7
Years Ongoing Partnership
650+
Top-Tier
Press Hits
Celebrating the Spirit of Gifting, Nationwide
With a portfolio of 17 beloved brands—including The Popcorn Factory, PersonalizationMall.com, Simply Chocolate, Wolferman’s Bakery, Harry & David, and Cheryl’s Cookies—the 1-800-FLOWERS.COM, Inc. business turned to AHC to solidify its position as America’s premier choice for holiday gifting.
Through expertly timed media relations efforts aligned with key holidays and newsworthy moments, AHC seamlessly integrated with the company’s in-house team, elevating its brands to new heights.
The impact was undeniable: More than 1,000 placements in top-tier national outlets, spanning gift guides, feature stories, and broadcast TV segments. From festive treats to personalized presents, the products from these iconic brands stayed at the forefront of the holiday gifting conversation year after year.
