Case
Studies
Find out how AHC helps brands craft their unique voice, navigate challenges, and achieve measurable success across platforms
Elevating a Cult Favorite to Luxury Icon
When performance outerwear brand AETHER Apparel set out to claim its place in the travel and luxury style arenas, AHC delivered a game-changing media relations strategy. By crafting compelling narratives and product launch tactics, AHC transformed AETHER from a cult favorite into a mainstream contender.
Highlights of this partnership include celebrating performance-driven brand collections, high-profile collaborations with Mackintosh, Bamford Watch, AspenX, and The James Brand, and successful store openings in Chicago, Denver, and New York. AHC hosted in-store Press Days, introducing the brand and its founders to over 200 journalists and drawing the attention of top editors.
The results? A constant buzz of media coverage, with more than 650 features in prestigious outlets including The Wall Street Journal, Robb Report, and Bloomberg Pursuits. AETHER’s transformation into a luxury lifestyle powerhouse is a testament to AHC's strategic storytelling and meticulous execution.
200
Desksides & IRL Press Appointments
7
Years Ongoing Partnership
650+
Top-Tier
Press Hits
Celebrating the Spirit of Gifting, Nationwide
With a portfolio of 17 beloved brands—including The Popcorn Factory, PersonalizationMall.com, Simply Chocolate, Wolferman’s Bakery, Harry & David, and Cheryl’s Cookies—the 1-800-FLOWERS.COM, Inc. business turned to AHC to solidify its position as America’s premier choice for holiday gifting.
Through expertly timed media relations efforts aligned with key holidays and newsworthy moments, AHC seamlessly integrated with the company’s in-house team, elevating its brands to new heights.
The impact was undeniable: More than 1,000 placements in top-tier national outlets, spanning gift guides, feature stories, and broadcast TV segments. From festive treats to personalized presents, the products from these iconic brands stayed at the forefront of the holiday gifting conversation year after year.
1,000+
Top-Tier Press Hits
(Average 4 per Week)
5
Years of Ongoing Partnership
17
Brands Supported by Unique PR Strategies
26
Goal-driven hits in first 9 months
1 billion
Views trending on
Apple News
800 million
Eyes reached through media
Turning Big Dreams Into Even Bigger Headlines
Fitness influencer and entrepreneur Mari Llewellyn partnered with AHC to share her inspiring life and business journey. Her dream? To be featured in Women’s Health—and AHC made it happen.
The resulting Q&A with the nation’s top fitness outlet resonated far and wide, quickly trending across the country and earning a coveted spot in the Top 10 on Apple News’ iPhone homepage. Building on this momentum, AHC secured high-profile media appearances on Access Hollywood, Fox Business, Forbes, Popsugar, Total Beauty, and more.
By showcasing Mari’s thriving ventures—Bloom Nutrition and the Slay App—AHC propelled this rising entrepreneur onto the national stage, establishing her as a dynamic voice in fitness and wellness.
Reintroducing an Iconic Brand for the Modern Shopper
AHC partnered with the legendary food and gift delivery brand, Harry & David, acting as a trusted bridge between the company and thousands of media professionals covering food, lifestyle, gifting, and beyond.
AHC played a pivotal role in launching key initiatives, including the introduction of the Harry & David Fine Meats collection, the rebranding of the cherished Moose Munch product line, and a star-powered collaboration with celebrity chef Geoffrey Zakarian. These efforts earned top-tier media coverage and supported the brand's ongoing status as a household name.
Beyond securing coverage, AHC guided Harry & David’s internal teams at every turn, delivering expert media relations strategy and support that strengthened the brand’s legacy while propelling it into new arenas.
The Harry & David in-house PR team said this about working with AHC:
"From the outset, Allie’s organization and deep understanding of the market and category trends set her apart. She consistently delivered top-notch earned media coverage and placements that truly elevated the 1-800-FLOWERS.COM, Inc. family of brands. Allie has an exceptional ability to assess the value of cultural opportunities and how they can impact individual brand businesses. Her creative pitch angles, proactive approach, and deep relationships with both national and regional media outlets made all the difference. Always willing to jump in and lend a hand, Allie is a true asset to any brand looking to make a meaningful impact."
— Stephanie Walter, Senior Director of Public Relations, 1-800-FLOWERS.COM, Inc.
A Daily Wellness Solution for the 50+ Community
Mighty Health broke new ground in the health and fitness space as the first daily wellness app tailored specifically for people aged 50 and older—the fastest-growing demographic in the U.S.
The brand came to AHC to elevate its profile, and AHC got to work, securing high-impact placements in fitness and app roundups, arranging insightful podcast features with the app’s founder, and driving coverage in finance and tech's must-read newsletters and digital platforms.
From trending service stories to strategic partnerships, event opportunities, and key industry introductions, AHC positioned Mighty Health as a leader in its category and a trusted resource for a vibrant, underserved audience of adults over 50.
AHC Landed an Exclusive with Axios on Mighty Health timed to the company's $12 million in funding:
"Exclusive: Mighty Health's plan to keep seniors healthy and connected **Why it matters: Mighty raised $7.6 million in a second seed round co-led by Will Ventures and GFT Ventures, CEO James Li tells Axios exclusively. AARP, Mercury CEO Immad Akhund, Hyper, Baselayer Ventures and Z Venture Capital also joined the round. The San Francisco-based company will use the capital to expand its strategic partnerships and launch chronic disease programs."
Where Iconic Brands Become Bestselling Books
Hearst Magazines' book division, Hearst Books, enlisted AHC to drive media relations for key lifestyle book launches.
As the company was preparing to launch its Taylor Swift fan book—packed with exclusive insights and photography from the vaults of Cosmopolitan and Seventeen—AHC rolled out a robust PR campaign targeting over 1,000 writers, editors, influencers, newsletters, and podcast hosts to reach audiences across every relevant beat. The result? Coverage in top-tier outlets nationwide and impactful partnerships with influential content creators, all strategically timed to amplify the launches and maximize visibility.
AHC Partnered with Top Taylor Swift Content Creator @Swifttitude to Launch a Book Giveaway to Her 700,000 Followers and Fans:
"GIVEAWAY TIME: This gorgeous, pocket-sized book - Taylor Swift: Spotlight on a Legend - has more than 100 stunning photos of our girl with exclusive commentary from top music and culture writers and interviews from the vaults of Seventeen and Cosmopolitan magazines. Need I say more? ;) For a chance to win a copy of the book, 1. Follow me, @swifttitude, 2. Tag two friends in the comment section along with your favorite Taylor Swift song! 3. Post to your story. Good luck!"— Ellie Zimmerman of @swifttitude
Here's what on-air broadcast TV contributors say about working with Allie and her team at AHC:
"I absolutely love working with Allie for her professionalism and efficiency. Whenever I need to pull from her for one of my segments, I never have to worry about a single thing. She thinks ahead, delivers all the information I ask for and more, and solves challenges before they start. It's such a joy to work with her, and I cannot wait for many more opportunities to do so in the future!"
— Amy E. Goodman, On-Air Broadcast Expert and Author, TODAY Show, Live with Kelly & Mark
Making the Cut (and a Star)
AHC partnered with luxury clothing designer Jasmine Chong to elevate her brand during a pivotal career moment: her debut as one of 12 rising stars on Amazon Prime’s Making the Cut reality fashion competition TV show with Tim Gunn and Heidi Klum. For the show’s world premiere and the launch of her latest collection, AHC handled all aspects of communications and event management, culminating in an unforgettable New York Fashion Week showcase.
From curating an attendee list of more than 70 top-tier guests—including editors from ELLE, Harper’s BAZAAR, Cosmopolitan, and InStyle—to managing press, photographers, seating, and every front-of-house detail, AHC ensured the event captured the attention of the fashion world. Jasmine’s runway moment was a resounding success, solidifying her position as a rising star in luxury fashion.
Driving Holiday Buzz on TODAY Show and More
AHC helped Personalization Mall shine as a leader in customizable gifting by securing nearly a dozen highly coveted morning show broadcast segments on the brand.
Working closely with respected on-air lifestyle experts, AHC landed Personalization Mall’s products in timely and seasonal holiday gift guide segments airing live on national morning shows including the TODAY Show with hosts Al Roker, Jenna Bush Hager, Hoda Kotb, and Craig Melvin, elevating the brand’s visibility and relevance in the hearts and minds of viewers. These high-impact, hard-to-secure morning show segments were pivotal in bringing the brand to life during the busiest shopping season of the year.