CASE STUDIES
From launching fitness influencer Mari Llewellyn to the national stage to landing a steady drumbeat of coverage for AETHER Apparel in Fast Company, GQ, Marie Claire and more, we develop strategies and foster relationships that take brands to the next level.
AETHER APPAREL / BREAKING INTO THE MAINSTREAM
Entering its second decade as a business, LA-based AETHER Apparel wanted to carve out a more prominent position as a leader in the outerwear and adventure clothing space. We built and strengthened relationships with press, sparked new interest around the brand, and secured a stream of press hits in top-tier outlets that had not covered the brand before.
1-800-FLOWERS.COM, INC. / RALLYING AROUND CONSUMER CONVERSATIONS
1-800-Flowers.com and its family of 17 brands—including Harry & David, The Popcorn Factory, PersonalizationMall.com, Simply Chocolate, Wolferman's Bakery, and Cheryl's Cookies—came to us with the goal to remain America's choice for holiday gifting. Through successfully timed coverage around key holidays and news moments, we have landed the brands in more than 750 and counting top-tier, national gift guides, roundups, feature stories, and broadcast segments.
MARI LLEWELLYN / FROM STARTUP TO SUCCESS STORY
Fitness influencer and entrepreneur Mari Llewellyn brought us on to tell her success story, with a dream to land Women's Health. We secured a feature story with the fitness outlet that caught the attention of millions and was "trending" across the country via the Apple News homepage. Access Hollywood, Fox Business, Forbes, and more came next, highlighting Mari's businesses and elevating the young entrepreneur to the national media stage for the first time.
JASMINE CHONG / MAKING THE CUT (AND A STAR)
As one of 12 rising stars on Amazon Prime's Making the Cut with Tim Gunn and Heidi Klum, luxury clothing designer Jasmine Chong brought us on to handle communications around the show's world premiere and oversee press around her new fashion collection. We oversaw the guest list, seating, photographers, press and all the front-of-house details for her New York Fashion Week show, securing more than 70 top-tier guests, including ELLE, Harper's BAZAAR, Cosmopolitan, and InStyle.
SPACE FOR ARTS / CELEBRATING A WORLD'S FIRST
Space for Arts came to us with the desire to land a business piece that would move the needle as they approached their next series of funding and highlight the company's role as the world's first-ever dedicated online photo and video studio marketplace. From developing our strategy to drafting messaging to landing a feature in trusted creative trade outlet WWD, we guided the founders every step of the way. The project was a success as we provided them with a top-tier piece to share with potential investors, partners, and platform users.
